Is Hailey Bieber a Billionaire?

Hailey Bieber is on the road to joining the billionaire club after selling her skincare brand, Rhode, to e.l.f. Beauty in a $1 billion dollar deal.

Launched just over two years ago in 2022, Rhode quickly became a cult favourite with its affordable, minimalist skincare (you’ve definitely seen the Peptide Glazing Fluid and Lip Treatment in that phone case ). Now, it’s going for global domination…

So, is Hailey Bieber now a billionaire?

The deal includes $800 million in cash and stock upfront, with an additional $200 million earnout on the table if Rhode hits its growth targets over the next three years. With plans to expand internationally and land on Sephora shelves, something tells us she’ll be a billionaire soon enough.

Hailey isn’t cashing out either. She’s staying on as Chief Creative Officer and Head of Innovation, and she’ll also act as a strategic advisor to e.l.f. Beauty. 

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This milestone not only cements Hailey’s status as an impressive entrepreneur, but also marks a significant shift in her personal life. While Hailey’s career flies, her husband, Justin Bieber, has reportedly faced financial challenges, including an $8 million debt following the cancellation of his 2022 “Justice” tour. 

Despite these challenges, the couple has publicly displayed their support for each other. Justin recently shared affectionate photos on Instagram celebrating Hailey’s success, and Hailey has spoken about the efforts they both make to maintain their relationship behind the scenes. We like to think they have regular money date nights

What does this deal mean for you?

To us, the most interesting part of this story is what it tells us about building wealth. Hailey turned her name into a brand, launched a business and in a couple of years, built life changing wealth. It’s a reminder that while traditional routes to wealth (climbing the career ladder, saving for retirement) are still valid, entrepreneurship is one of the fastest — albeit riskiest — ways to build and grow your net worth. Especially when done right. Recent data shows us that 88% of millionaires are entrepreneurs.

Your net worth might not have a B in front of it (yet), but that doesn’t mean you shouldn’t track it. Seeing your money grow month by month is where real wealth starts. Click here to track your net worth now.